We specialize in turning complex supply chains into clear pathways for growth. From sourcing and regulatory compliance to import logistics and retail placement, we support food businesses at every stage of their market entry journey.
Whether you're launching in Thailand or expanding across the region, we provide the strategy, partnerships, and execution needed to get your products onto the right shelves - efficiently and sustainably.
With over 15 years of experience in food retail and procurement across Europe and Asia, we understand the language of both producers and buyers. We manage complex import procedures and negotiate directly with retailers on your behalf — ensuring speed, compliance, and measurable results.
We turn complexity into clarity, so you can focus on growth.
About the Founder
Axel Aroussi
Founder & CEO of El Mercado Bangkok
10+ years leading food retail and B2B services in Asia
Ex-Carrefour Regional Manager - Openings in Europe & Middle East
Expert in: Strategy, Supply Chain, Procurement, Leadership
The CAMINO Model
What We Do
We collaborate with professionals throughout the industry to bring exceptional products to market, smoothly, compliantly, and with purpose.
